BIOGRAPHY
Mark Larson
Known for traveling the world to gain insight on important stories, he’s covered the Iraq war on location in the Middle East, smuggled Bibles to the underground church in Southeast Asia and done ground-breaking broadcasts from war zones including the Persian Gulf region and Afghanistan. Mark’s also visited Russia and made several trips to China, including Tibet. His continuing on-site broadcasts in the USA and around the globe give him a unique perspective on current events.
With the San Diego Radio Broadcasters Association, Mark served as President for a record eight consecutive terms. Radio & Records twice named him to its “All-Star Players” list, citing him as one of only twelve “local legends” in American talk radio.
A strong advocate for the United States military, Mark is a lifetime member of the Navy League, a member of the San Diego Military Advisory Council and has Honorary Plankowner status with the USS Ronald Reagan, commemorating his on-going support of the ship and its crew since commissioning in 2003. He is also a longtime member of the Reagan Ranch Board of Governors.
Mark owns and operates Mark Larson Media Services, Inc. a marketing and innovation consulting firm.
A sought-after advertising spokesman for many regional and national clients including Purity Products health and wellness programs. Mark is often selected for special worldwide speaking engagements. Assignments have included MCing many political events and several related to the San Diego GOP National Convention. He was chosen by the Reagan White House to help organize and MC major California rallies with the 40th President. For ten years, he was part owner of two Salt Lake City radio stations.
From 2009 until May 2017 (when he returned to KFMB) Mark was heard mornings on AM 1170 KCBQ as well as special programs on sister station AM1210 KPRZ. Prior to moving to the Broadcast Company of the Americas in August 2007 (through 2008) Mark was heard on his popular daily show on Clear Channel’s KOGO. Before joining KOGO in 2004, he was a well-known radio talk show personality on Salem Communications’ KCBQ/KPRZ San Diego and KRLA 870 AM, Los Angeles. He was also the main guest-host for SRN network’s Michael Medved, Dennis Prager and Hugh Hewitt shows. Mark joined KPRZ as General Manager in 1994, after eighteen years with 760 KFMB (CBS) Radio in San Diego, where he was Program and Operations Manager and a popular afternoon personality. He also served as National Program Director/Radio for KFMB’s parent company. Mark rejoined KOGO and iHeartMedia San Diego in March of 2020, when the company bought AM 760.
Active in a variety of charitable organizations, Mark (also a private pilot) is a member of the Board of Directors for the San Diego Air & Space Museum, now serving in his 13th term as Chairman. He has also been part of the Global Leadership Council and Board of Directors for Heart to Heart International. Mark’s also been chairman of Media Fellowship International, San Diego Prison Fellowship international and was a founding board member of the Family Heritage Foundation. He was also a charter member of the Salem Communications Political Action Committee.
Mark has served as columnist for REFRESHED Magazine, the Christian Examiner and Daily Californian (Southern California) newspapers. He does regular updates on his Facebook, X (Twitter) and Instagram channels as well. A new book is also in the works.
Mark is listed in Who’s Who In America and Who’s Who in the Media and Communications.